WURV
| 200px | |
| City of license | Richmond, Virginia |
|---|---|
| Broadcast area | Richmond, Virginia Petersburg, Virginia |
| Branding | 103.7 Play |
| Slogan | 90s, 2K, and Today |
| Frequency | 103.7 MHz (also on HD Radio) |
| Translator(s) | 106.1 W291CL (Richmond, relays HD2) 92.5 W223AZ (Richmond, relays HD3) |
| First air date | December 23, 1961 (as WFMV) |
| Format | Hot adult contemporary HD2: Hot106.1 (Top40) HD3: RadioIQ (NPR, BBC) |
| ERP | 20,000 watts |
| HAAT | 256 meters |
| Class | B |
| Facility ID | 37230 |
| Transmitter coordinates | Lua error in package.lua at line 80: module 'strict' not found. |
| Callsign meaning | W U RiVer former branding |
| Former callsigns | WFMV (1961-1969) WEZS (1969-1988) WMXB (1988-2010)[1] |
| Owner | SummitMedia, LLC (SM-WURV, LLC) |
| Sister stations | W291CL, WKHK, WKLR, WHTI |
| Webcast | WURV Webstream |
| Website | WURV Online |
WURV (103.7 FM) is an American radio station licensed to serve Richmond, Virginia. The station is owned by SummitMedia, LLC, through licensee SM-WURV, LLC.[2] WURV broadcasts an hot adult contemporary music format to the Richmond/Petersburg, Virginia, area.[3]
The station changed formats from adult album alternative (as 103.7 The River) to hot AC (as Play 103.7) at Midnight on September 24, 2013.
Current morning show - 103.7 Play Mornings with Melissa (Chase) & Jack (Lauterback) have won many local and state awards, including the 2013 Best Morning Show (major market category) by the Virginia Association of Broadcasters. They also were voted Richmond's Best Local Radio Personalities/Team from 2012 to 2015 by the readers of Style Weekly & Richmond Magazine.
The station started playing Christmas music on October 7, 2015 at 6:00am, becoming one of the first stations in America to adopt the seasonal format for 2015. 12 hours later, the station switched back to its regular format, revealing that the Christmas format was a prank.
References
Sources
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