Tune Hotels

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Tune Hotels Regional Services Sdn Bhd
Private company
Industry Hotel chains, Tourism
Headquarters Petaling Jaya, Selangor, Malaysia
Key people
 Tan Sri Tony Fernandes, Founder & Key Shareholder
Dato' Seri Kalimullah Hassan, Key Shareholder
Mark Lankester, CEO
Products Limited service lodging
Owner Tune Group
Slogan "5-Star Sleeping Experience at 1-Star Price"
Website www.tunehotels.com

Tune Hotels.com is a limited service hotel chain operated by Tune Hotels Regional Services Sdn Bhd that provides a claimed "5-star sleeping experience at a 1-star price" accommodation. Tune Hotels is part of the Tune Group, the private investment group of Tan Sri Tony Fernandes, founder and group CEO of low-cost airline AirAsia. Tune Hotels states that it is aiming for 100 hotels in its global portfolio by 2015.

Limited service

The limited service model used by Tune Hotels is similar to the no frills business model practised by low-cost carriers such as AirAsia[1] and has been adapted to the hospitality industry.

As with 'low-cost carriers', Tune Hotels limited service and pay-as-you-use of add-ons concept omits many traditional hospitality services. Instead, services and extras are offered on a pay-as-you-go basis, including toilets, 12 or 24 hours air-conditioning, TV, beds, door locks, alarm clocks, hairdryers, pillows, blankets, car park and internet access and also single or double occupancy.

In common with other 'low-cost' marketed operations, Tune Hotels' advertising and bookings can be misleading – e.g., booking an advertised 149 MYR a room at Kuala Lumpur International Airport which also shows this price whilst booking. But when the link 'show me the price breakdown' is pressed, it is disclosed that opening a door or window will incur an extra door-opening charge producing a total of 173.73 MYR.

Online room bookings are claimed to be at prices starting from US$3.00, however normally the prices will be around the local low-end rate.[2] Full service is not available, and neither are refunds in the event of a booking error.

Tune Hotels also leases hotel space to retail operators. Tenant brands that operate in Tune Hotels.com hotels include Mynews.com, Pizza Hut and Starbucks Coffee.

Hotel space is also available for rent to advertisers (indoors, outdoors as well as whole floors) on room walls, room keys, hallways and in the lobby. Major advertisers include Citibank, Mercedes-Benz, Sony, Rolex and Nestle.

Hotel locations

File:KL-Tune Hotel Jalan Tuanku Abdul Rahman.JPG
Tune Hotels Downtown KL in Kuala Lumpur, Malaysia.
File:TuneHotelKulim.jpg
Tune Hotels Kulim in Kulim Currently Tune Hotels.com have 20 hotels operating in Malaysia (11), Philippines (4), Indonesia (2), England (2) and Thailand (2). In future, Tune Hotels plans to open 584 hotels by 2013,[3] including in India, Bangladesh, Vietnam and Australia.[4]

Malaysia

Indonesia

United Kingdom

  • Tune Hotels Westminster, London
  • Tune Hotels Liverpool Street, London
  • Tune Hotels Praed Street, Paddington, London
  • Tune Hotels King's Cross, London
  • Tune Hotels Canary Wharf, London
  • Tune Hotels Castle Street, Liverpool
  • Tune Hotels Haymarket, Edinburgh
  • Tune Hotels Newcastle
  • Tune Hotels Shoreditch, London (2016)

Australia

  • Tune Hotels 607 Swanston St. Melbourne

India

  • Tune Hotels Ahmedabad – Q1 2013[5]

See also

References

  1. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  2. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  3. ↑ http://www.businesstimes.com.sg/sub/shippingtimes/story/0,4574,357309,00.html
  4. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  5. ↑ [1]

External links

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