Smarkets
| 220px | |
| Private | |
| Industry | Betting and gaming |
| Founded | 2008 |
| Headquarters | London |
| Website | http://smarkets.com |
Smarkets is a sports betting exchange, founded in 2008 by Americans Jason Trost and Hunter Morris. It operates out of offices near the Old Street Roundabout in London, and markets itself as the more "advanced trading platform" alternative to its larger rival, Betfair. Smarkets is backed by a consortium of European investors, including former last.fm chairman Stefan Glaenzer,[1] Passion Capital and Deutsche Telekom [2]
As a betting exchange, all betting is peer-to-peer rather than against a bookmaker; Smarkets allows traders to agree odds amongst themselves. Establishing a reputation for its political betting,[3][4][5] Smarkets also offers betting on sports, current affairs and popular culture.
Smarkets has been listed as one of 10 European start-ups to watch by the Wall Street Journal,[6] and in 2012 was named in the Startups 100 awards as one of the UK's most innovative, inspiring and ground-breaking new companies.[7]
In April 2015 Smarkets announced that they have traded over 1B GBP in bets.[8]
References
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External links
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