Not Giving In

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"Not Giving In" is a song by British drum and bass band Rudimental. It features the vocals from John Newman and Alex Clare. The song was released in the United Kingdom on 18 November 2012 as the third single from their debut studio album Home. It came in at number 16 in the 2012 Hottest 100, announced on Australia Day 2013. It was featured in the first episode of season three of Teen Wolf. The song was also used in a 2014 FIFA World Cup commercial for Mercedes-Benz sponsoring the German National Football Team.[1]

Music video

A music video to accompany the release of "Not Giving In", written and directed by Josh Cole, was first released onto YouTube on 17 October 2012 at a total length of five minutes and twenty-nine seconds.[2] The video was filmed in the shanty towns of Manila, Philippines, and follows the life of two brothers growing up in poverty. The two later go their separate ways, as one manages to escape the city's underbelly and succeeds in breakdancing, whereas the other becomes trapped in a life of gang violence, drug crime and a murder, eventually resulting in his death.[3][4] The video has won several awards, including best dance video at the UK MVA's[5][6] and best new director at the Cannes Lions festival.[7]

Reception

Critical reception

Lewis Corner of Digital Spy gave the song a positive review stating:

Lashings of jazzy brass, twinkling piano and rumbling bass hears them picking up almost exactly where they left off. "This time I'm gonna be stronger/ I'm not giving in," John Newman declares in his smooth tone, richer than a double chocolate pud and just as satisfying. Rudimental may not have delivered a game-changer, but when your sound is still this fresh, why bother? 4/5 stars.[8]

Use in popular culture

From 2014 onwards, the song has been used as the team entrance song for the Port Adelaide Football Club at home games at the redeveloped Adelaide Oval.[citation needed]

Track listings

iTunes digital download
No. Title Length
1. "Not Giving In"   4:01
2. "Not Giving In" (Bondax Remix) 3:23
3. "Not Giving In" (Loadstar Remix) 4:13
4. "Feel the Love" (Live from BBC Radio 1's Hackney Weekend 2012) 5:35
Trackitdown digital download[9]
No. Title Length
1. "Not Giving In"   4:01
2. "Not Giving In" (Bondax Remix) 3:23
3. "Not Giving In" (Loadstar Remix) 4:13
4. "Not Giving In" (Phaeleh Remix) 5:31
Juno digital download[10]
No. Title Length
1. "Not Giving In"   4:01
2. "Not Giving In" (Bondax Remix) 3:23
3. "Not Giving In" (Loadstar Remix) 4:13
4. "Not Giving In" (Stay+ Remix) 3:46
Drum & Bass Arena digital download[11]
No. Title Length
1. "Not Giving In"   4:01
2. "Not Giving In" (Bondax Remix) 3:23
3. "Not Giving In" (Loadstar Remix) 4:13
4. "Not Giving In" (Ed Rush Remix) 5:12
Beatport digital download[12]
No. Title Length
1. "Not Giving In"   4:01
2. "Not Giving In" (Bondax Remix) 3:23
3. "Not Giving In" (Loadstar Remix) 4:13
4. "Not Giving In" (Huxley Remix) 8:31

Charts and certifications

Release history

Region Date Format Label
United Kingdom 18 November 2012 Digital download

References

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  13. ↑ "Australian-charts.com – Rudimental feat. John Newman & Alex Clare – Not Giving In". ARIA Top 50 Singles.
  14. ↑ "Ultratop.be – Rudimental feat. John Newman & Alex Clare – Not Giving In" (in Dutch). Ultratip.
  15. ↑ "Ultratop.be – Rudimental feat. John Newman & Alex Clare – Not Giving In" (in French). Ultratip.
  16. ↑ "ČNS IFPI" (in Czech). Hitparáda – Radio Top 100 Oficiální. IFPI Czech Republic. Note: insert 20136 into search.
  17. ↑ "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Rádiós Top 40 játszási lista. Magyar Hanglemezkiadók Szövetsége.
  18. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  19. ↑ "Dutchcharts.nl – Rudimental feat. John Newman & Alex Clare – Not Giving In" (in Dutch). Single Top 100.
  20. ↑ "Charts.org.nz – Rudimental feat. John Newman & Alex Clare – Not Giving In". Top 40 Singles.
  21. ↑ "Archive Chart: 2012-12-01". Scottish Singles Top 40.
  22. ↑ "Archive Chart: 2012-12-01" UK Dance Chart.
  23. ↑ "Archive Chart: 2012-12-01" UK Singles Chart.
  24. ↑ Lua error in package.lua at line 80: module 'strict' not found.
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  26. ↑ Lua error in package.lua at line 80: module 'strict' not found. Enter Not Giving In in the field Keywords. Select Title in the field Search by. Select single in the field By Format. Select Silver in the field By Award. Click Search
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