List of Procter & Gamble brands

Procter & Gamble (P&G) is an American consumer goods corporation with many globally marketed brands.

Brands with net sales of more than US$1 billion annually

According to the 2011 Annual Report and P&G Corporate Newsroom:

• Ariel laundry detergent
• Bounty paper towels, sold in the United States and Canada (sold as "Plenty" in the United Kingdom)
• Charmin bathroom tissue and moist towelettes
• Crest toothpaste
• Dawn dishwashing
• Downy fabric softener and dryer sheets
• Febreze odor control
• Gain laundry detergents, liquid fabric softener, dryer sheets and dish washing liquid
• Gillette razors, shaving soap, shaving cream, body wash, shampoo, deodorant and anti-perspirant
• Head & Shoulders shampoo
• Olay personal and beauty products
• Oral-B inter-dental products, such as Oral-B Glide
• Pampers & Pampers Kandoo disposable diapers and moist towelettes. The 2014 Financial Report lists Pampers as Procter & Gamble's largest brand.
• Pantene haircare products
• SK-II beauty products
• Tide laundry detergents and products
• Vicks cough and cold products
• Wella hair care products

Other current brand details

This list is incomplete; you can help by expanding it.

• Ace stain remover liquid
• Always feminine care products
• Art of Shaving men's shaving products
• Aussie haircare (shampoos/conditioners/styling aids)
• Blue Stratos cologne
• Bold laundry detergent
• Bounce fabric-softener sheet for dryers. This commercial features a musical soundtrack to the tune of The Outfield's Love.
• Camay, a lightly scented bath soap
• Cascade dishwasher detergent
• Cheer laundry detergent
• Christina Aguilera perfume
• Clairol, a personal products division of Procter & Gamble that makes hair coloring, hair spray, shampoo, hair conditioner, and styling products
• CoverGirl cosmetics
• Dash laundry detergent
• Daz laundry detergent
• Doctor's Dermatologic Formula skincare
• Dolce & Gabbana cologne and perfume
• Dreft laundry detergent
• Dunhill cologne
• Era laundry detergent
• Escada perfume
• Eukanuba dog and cat foods
• Fairy dishwashing liquid, toilet soap, household soap, laundry detergent and dishwasher detergent
• Fibresure supplements
• Fixodent denture adhesive
• Flash cleaning product
• Frederic Fekkai hair care products
• Gucci cosmetics
• Herbal Essences haircare products
• High Endurance body washes, deodorants by Old Spice
• Hugo Boss perfume
• Infacare baby wash
• Ivory soap
• Jar dishwashing liquid and dishwasher detergent
• Joy dishwashing liquid
• Lacoste colognes
• Luvs disposable diapers
• Max Factor cosmetics
• Metamucil bulk fiber supplement
• Mr. Clean household cleaning products
• Natura Pet Products brands, which include Innova, Evo, California Natural, Karma, Healthwise and Mother Nature
• Nice 'n Easy hair color product
• Nicky Clarke hair products
• Old Spice colognes, deodorants, body washes, body sprays
• Puffs tissues
• Rejoice shampoo
• Safeguard soaps
• Sebastian Professional hair products
• Secret deodorant, body sprays
• Silvikrin haircare products
• SK-II beauty products
• Swiffer cleaning products
• Tampax feminine care products
• Tip laundry detergent
• Viakal cleaning products
• Vizir laundry detergent
• Wash & Go haircare
• Whisper female hygiene product
• Zirh skin care

Divested brands

Brands owned by Procter & Gamble in the past, but since divested:

• Actonel (pharmaceutical division was spun off into Warner Chilcott in 2009)
• Aleve, naproxen sodium (NSAID) drug, acquired by Bayer in 1997
• Asacol
• Attends, a line of incontinence and sanitary products. Sold to PaperPak in 1999.
• Biz Originally an enzyme-based laundry pre-soak, later a detergent booster, then an all-fabric bleach, sold to Redox Brands in 2000
• Chloraseptic, throat medicine and lozenges sold to Prestige Brands.
• Cinch, an all-purpose glass and surface cleaner, was sold to Shansby Group, a San Francisco investment firm, later acquired by Prestige Brands.
• Clearasil, over-the-counter acne medicine sold to Boots Healthcare.
• Coast, bar-soap brand sold to Dial Corporation in 2000. Dial now owned by Henkel, Coast brand now owned by High Ridge Brands.
• Comet, long-time P&G brand of cleanser owned now by Prestige Brands
• Crisco (vegetable oil and shortening) sold to The J.M. Smucker Company
• Crush/Hires/Sun Drop carbonated soft drinks (sold to Cadbury Schweppes in late 1980s)
• Dantrium, sold to JHP Pharmaceuticals and SpePharm
• Dryel home dry-cleaning kit sold to The OneCARE Company.
• Duncan Hines packaged cake mixes, sold to Aurora Foods (now Pinnacle Foods) in 1998
• Duracell batteries and flashlights, sold to Berkshire Hathaway in 2014
• Fisher Nuts, sold to John B. Sanfilippo and Son Company in 1995
• Fit, a fruit and vegetable cleaning wash, licensed to HealthPro Brands in January 2004
• Folgers coffee was acquired by The J.M. Smucker Company based in Orrville, Ohio in June 2008.
• Frymax shortening (sold to ACH in 2001)
• Hawaiian Punch, now owned by Dr Pepper/7up
• Infusium 23 (shampoos/conditioners), sold to Helen of Troy Limited's Idelle Labs unit in March 2009
• Jif (peanut butter)--divested by Procter & Gamble in a spin-off to their stockholders, followed by an immediate merger with The J.M. Smucker Company in 2002
• Lava, sold to WD-40 in 1999
• Lilt Home Permanents, Including "Push Button" Lilt, The First "Foam-In" Home Permanent In A Can. Sold To Schwartzkopf/DEP in 1987, later discontinued
• Millstone coffee was acquired by The J.M. Smucker Company as part of its Folger's coffee acquisition in Orrville, Ohio in June 2008.
• Monchel, a beauty soap
• Noxzema, a skin cream and beauty products line, sold to Alberto-Culver in 2008
• Oxydol sold to Redox Brands in 2000; Oxydol was P&G's first popular laundry soap, then later became a laundry detergent after Tide was introduced in 1946.
• Pert Plus, introduced in 1987 as the first "2-in-1" shampoo incorporating conditioner in one bottle. It was the market leader in 1992 with a 10.1 percent share. Now in a "declining stage", sold to Innovative Brands, LLC in July 2006. The original Pert was introduced in 1979, but declined to less than 2% before Pert Plus turned it into a 2-in-1 product.
• Prell shampoo, sold to Prestige Brands International in 1999
• Primex shortening (sold to ACH in 2001)
• Pringles potato chips sold to Kellogg Company in June 2012
• Pur (brand), a brand of water filtration products. The brand as acquired from Recovery Engineering, Inc. in 1999 for approximately US$213 million. P&G sold Pur to Helen of Troy in January 2012 for an undisclosed amount.
• Royale (Canada), a brand of toilet paper. The original product was merged into the Charmin brand; Irving Tissue then acquired the trademark and re-introduced the brand on its own products.
• Salvo, a brand of detergent tablets which was sold from around 1958 up to circa February 8, 1974
• Spic and Span, now owned by The Spic and Span Company, a division of Prestige Brands
• Star Margarine and Dari Creme, originally from P&G Philippines, was sold to San Miguel Corporation in 1994.
• Sunny Delight orange drink, spun off in 2004
• Sure, anti-perspirant/deodorant line was sold in October 2006 to brand-development firm Innovative Brands
• ThermaCare brand heat wraps, sold to medical company Wyeth in 2008
• Thrill, a peach-scented brand of dishwashing liquid, discontinued after 1973.
• Top Job all-purpose cleaner, merged into the Mr. Clean brand in 1990
• Whirl butter flavored oil (sold to ACH in 2001)
• Wondra, a brand of hand lotion discontinued in 1989
• Zest deodorant body bar and body washes, sold to High Ridge Brands Co. on January 4, 2011

Discontinued brands

Brands owned by Procter & Gamble in the past, but since phased out:

• Agro Laundry Soap
• Banner, Summit, and White Cloud toilet tissues were merged with the company's best known bathroom tissue, Charmin. White Cloud is now sold exclusively in Walmart stores in the U.S.
• Big Top, a brand of peanut butter before Jif made its debut.
• Blossom, a facial soap
• Bonus, a brand of laundry detergent that had children's books or towels in every box; last made in 1977.
• Chipso, flaked and granulated soap, last made in the early-mid-1940s.
• Citrus Hill, orange juice drink last made in 1992
• Drene (a.k.a. Special Drene, Royal Drene), liquid shampoo. First shampoo made from synthetic detergent.
• Duz, a powdered laundry soap and later, a powdered laundry detergent which had glassware and plates in each box; last made in 1980.
• Encaprin, coated aspirin
• Fling, a disposable dishcloth brand.
• Fluffo, golden yellow shortening sold mid-1950s to early 1960s.
• Fresco bath soap
• Gleem toothpaste last made in 2014. Procter and Gamble plans to sell the Gleem formulation under the brand name Crest Fresh and White.
• Hidden Magic, an aerosol hair spray dubbed "the Titanic of the hair-spray business", sold in mid-1960s
• High Point instant decaffeinated coffee, which had Lauren Bacall in its commercials; produced to 1986.
• Ivory Flakes, P&G's first soap packaged in boxes, sold from 1910 to 1977.
• Monchel beauty soap
• OK, economy bar & packaged laundry soap.
• P&G White Laundry Soap, a white bar soap made during World War I and World War II that temporarily replaced P&G White Naphtha Soap when naphtha was used for the war effort.
• P&G White Naphtha Soap, a white naphtha bar soap used for washing the laundry and dishes.
• Pace & SELF "No-Lotion" home permanents
• Physique hair care line (shampoos, conditioners, styling aids), phased out c. 2005
• Pin-It, pin curl home permanent, sold mid-1950s.
• Purico
• Puritan oil (the first brand to sell canola oil, later merged into the Crisco oil brand)
• Rejoice, a liquid soap, produced to 1982.
• Rely, super-absorbent tampons in production from 1976 to 1980. It was pulled off the market during the TSS crisis of the early 1980s.
• Salvo, the first concentrated tablet laundry detergent, which was discontinued c. February 8, 1974; later a dish detergent (sold in the U.S. 2004-2005; it is still sold in Latin America)
• Selox, puffed soap sold in 1920s and 1930s.
• Shasta, a cream shampoo sold late 1940s-mid-1950s.
• Solo, a liquid laundry detergent with fabric softener that was later merged into the Bold brand.
• Star Soap & Star Naphtha Soap Chips
• Stardust dry chlorine bleach (extensively test-marketed during the 1960s)
• Sunshine Margarine
• Teel, a liquid dentifrice sold late 1930s to late 1940s.
• Thrill dishwashing liquid last made in 1973
• Torengos, a stackable, triangular-shaped, corn-based snack chip sold 2001-2003
• Venus Shortening
• Wondra lotion for dry skin. There were many formulas. (The first major brand to use "silicones") Last made in 1989.

By product type

Cosmetics

• Max Factor cosmetics (purchased from Revlon in 1991)
• Wella cosmetics (acquired a controlling interest in 2003)
• Covergirl cosmetics acquired from Noxzema Chemical Company in 1989

Dishwashing

• Dawn dishwashing liquid
• Joy dishwashing liquid

Feminine hygiene

• Alldays feminine hygiene products
• Always feminine hygiene products
• Naturella feminine hygiene products
• Tampax tampons
• Whisper feminine hygiene products

Foods

• DariCreme margarine
• Folgers coffee and related products (sold to The J.M. Smucker Company in 2008)
• Frymax shortening (sold to ACH in 2001)
• Iams cat and dog foods
• Jif peanut butter (sold to The J.M. Smucker Company in 2001)
• Mayon cooking oil
• Primex shortening (sold to ACH in 2001)
• Pringles potato chips (sold to Kellogg's in 2012)
• Purico shortening
• Star margarine
• Sunshine margarine
• Victor shortening
• Whirl butter flavored oil (sold to ACH in 2

Haircare

• Ascend hair care products
• Aussie hair care products
• Balsam hair coloring (part of Clairol)
• Clairol hair care products
• Herbal Essences hair care products (part of Clairol)
• Head & Shoulders shampoo
• Nice 'n Easy hair coloring (part of Clairol)
• Natural Instincts hair coloring (part of Clairol)
• Pantene hair care products (purchased from Hoffmann-La Roche in 1985)
• Perfect Lights hair coloring (part of Clairol)
• Prell shampoo and conditioner
• Rejoice haircare products
• Vidal Sassoon haircare products (purchased in 1984 from Vidal Sassoon)
• Wash & Go haircare products

Healthcare products

• Align probiotics
• Crest toothpaste
• Scope mouthwash
• Metamucil laxative/fiber supplement (acquired from G. D. Searle & Company in 1985)
• New Chapter dietary supplements
• Pepto-Bismol over-the-counter drug for minor digestive system upset (acquired as part of Norwich Eaton Pharmaceuticals in 1982)
• Prilosec OTC
• Thermacare
• Vicks cough and cold products

Household

• Mr. Clean household cleaners
• Duracell battery
• Luvs disposable diapers
• Tide detergents
• Ariel detergents

Laundry detergents

• Agro laundry detergent - discontinued
• Ariel laundry detergent
• Bonus laundry detergent - discontinued
• Bonux laundry detergent
• Dash laundry detergents
• Daz laundry detergent
• Downy fabric softener
• Era laundry detergent
• Gain laundry detergent
• Ola laundry soap
• PMC laundry soap
• Tide laundry detergent
• DYNAMO laundry detergent

Skin care

• Camay bar soap
• Doctor's Dermatologic Formula skincare
• Fresco bar soap
• Ivory bar soap
• Lava bar soap (sold to Block Drug in 1999, later to WD-40)
• Moncler bar soap
• SK-II
• Olay skin care products (acquired in 1985 as part of Richardson-Vicks Inc.)
• Old Spice aftershave, skin care and hair care products (acquired from Shulton, Inc. in 1990)
• Perla bar soap
• Safeguard bar soap
• Secret antiperspirants and deodorants