Kirbys Pig Stand
Kirby's Pig Stand was the first drive-in restaurant to open in the United States. It was opened by Jessie G. Kirby and Reuben Jackson in 1921, in Dallas, Texas.[1] Then in the 1980s, it changed ownership and name to Woodfire Kirby's.[1][2][3]
History
Kirby's Pig Stand opened in September 1921 in Dallas, Texas.[1][2][4] It was America's first drive-in restaurant.[1][2][4] The restaurant expanded into chains all around the United States in states such as Texas, New York, Florida, Oklahoma, Arkansas, California, and Alabama.[1][2][4] Jessie Kirby died a few years after opening the first drive-in Pig Stand, but Kirby's family and the Jackson family kept the company up and running.[2] The scheme of the restaurant "consisted of a red-tiled pagoda-like roof set on a rectangular building framed of wood and covered in stucco (a fine plaster used for coating wall surfaces or molding into architectural decorations)".[2] "A 1927 newspaper advertisement claimed over 5,000 people in Dallas alone had their evening meal at the Pig Stands".[2] It was popular for "chicken-fried steak sandwich, fried onion rings, milkshake, pig sandwich and their Texas toast".[4] Kirby's Pig Stands revolutionized the way Americans eat everyday meals; now 91 years later, there are thousands of fast food restaurants across America such as McDonalds, Burger King, Taco Bell, Wendys and Sonic. By 1959, most of the Pigs Stands out of Texas were eventually sold but the stands in Texas were run by the president Royce Hailey. Hailey became the owner in 1975 then sold the business to his son Richard Hailey, changing the restaurant's name to Woodfire Kirby's, which resides in Dallas, Texas as a Three Star restaurant. Hailey also keeps a Pig Stand up and running today. The chain went bankrupt in 2007.
Slogans
The company used various slogans throughout its tenure including: "Quick Curb Service", "Curb Service", "Eat a Pig Sandwich", "America's Motor Lunch", A Good Meal at Any Time.[1][2][4]
References
- ↑ 1.0 1.1 1.2 1.3 1.4 1.5 Lua error in package.lua at line 80: module 'strict' not found.
- ↑ 2.0 2.1 2.2 2.3 2.4 2.5 2.6 2.7 Lua error in package.lua at line 80: module 'strict' not found.
- ↑ Smith, J. Walker and Ann Clurman Rocking the Ages: The Yankelovich Report on Generational Marketing (New York:Harper Collins Books, 1997),38.
- ↑ 4.0 4.1 4.2 4.3 4.4 Lua error in package.lua at line 80: module 'strict' not found.
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