xoJane

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xoJane
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Web address www.xojane.com
Type of site
Available in English
Owner Time Inc.
Created by Jane Pratt
Launched 2011
Current status Active

xoJane (also known as xoJane.com) is an American online magazine geared toward women and founded by Jane Pratt, founding editor of Sassy and Jane magazines.[1][2][3]

In less than two months from the launch date, xoJane established itself as one of Forbes' "Top 10 Lifestyle Websites for Women."[4] Pratt serves as editor-in-chief with Emily McCombs as executive editor, Lesley Kinzel as deputy editor and Mandy Stadtmiller as editor-at-large.[5]

Pratt launched a British sister site, xojane.co.uk, in June 2012, with Rebecca Holman as editor.[6]

In March 2013, xoJane launched spinoff beauty site xoVain.[7]

xoJane and xoVain were acquired by Time Inc. from Pratt and SAY Media in 2015.[8]

References

  1. The Guardian
  2. The Los Angeles Times
  3. Daily Mail
  4. "Top 10 Lifestyle Websites for Women."
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  7. Adweek
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External links

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