Decon

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Decon
Founded 2002
Headquarters New York, NY, United States
Key people
 Peter Bittenbender (co-founder, CEO)
Jason Goldwatch (co-founder)
Website www.decon.co

Decon is a New York-based creative studio. Housing production, creative, strategy and music divisions, the company creates campaigns on behalf of brands and advertising agencies.[1]

History

Originally named Deconstruction Company, the company was founded in 2002 by Peter Bittenbender and Jason Goldwatch after the creation of their award-winning hip-hop documentary and accompanying soundtrack, One Big Trip.[2] The soundtrack was released as a double-sided DVD/CD in 2002 with Hieroglyphic Imperium Records - it is thought to be the first hip-hop-centric release in the hybrid format.[3]

In 2012, Decon earned a Promax Award for work on NBCUniversal's "Green Week" campaign.[4] That year, Misha Louy and Sacha Jenkins both joined as partners, expanding the Production and Entertainment divisions.[5][6]

Decon Records

Decon Records is the independent record label that is a division of Decon. It got its start releasing underground hip-hop recordings.[7] It was established in 2003. In 2013, Decon Records was noted as one of Billboard’s 50 Best Independent Labels in America.[8][9] Decon Records began by collaborating with the west coast collective Project Blowed to release projects from Aceyalone of the Freestyle Fellowship, such as Love & Hate which features production from El-P and RJD2.[10] Other early Decon Records projects include partnering with The Roots to establish Okayplayer Records.[11] The label provided further releases from Aceyalone as well as RJD2’s Magnificent City Instrumentals (2006) and Evidence’s Red Tape Instrumentals (2007).[12] In 2008, the label released an album from frequent Talib Kweli and Mos Def collaborator, 88-Keys, called The Death of Adam.[13] The album featured Kid Cudi and Redman and was executive produced by Kanye West.[14] The video for the lead single “Stay Up! (Viagra)” was directed by Decon co-founder Jason Goldwatch and premiered on MTV.[15]

The following year, Decon licensed RJD2’s “A Beautiful Mine” as the theme song for the AMC show Mad Men.[16] That year, Decon released Jay Electronica's Just Blaze-produced tracks "Exhibit A" and "Exhibit C".[17][18] While collaborating with Decon Records, Jay won two awards from MTV and signed a deal with Roc Nation.[19]

The Alchemist’s Russian Roulette, Gangrene’s Vodka & Ayahuasca, and Roc Marciano’s Reloaded all made the HipHopDX 2012 records of the year awards list.,[20] and were favorably reviewed in Complex Magazine.[21][22] XXL singled out Roc Marciano’s Decon Records release, Reloaded, as the “Best Slept-On Album” of that year.[23] Early album releases saw Decon working alongside Project Blowed and Okayplayer.[24] In 2011, Decon earned recognition from Billboard as one of the 50 Best Indie Labels in America.[25]

Roster

Selected discography

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2003

2004

2005

  • Various Artists - 2K6: The Tracks
  • Ellay Khule - Califormula
  • Lyrics Born - Big Money Talk
  • Afu-Ra - State Of The Arts
  • Various Artists - Cali Comm 2004
  • Various Artists - Project Blowed: 10th Anniversary
  • Various Artists - Who The F*ck Is You

2006

2007

2008

2009

2010

2011

2012

2013

  • Evidence - Green Tape Instrumentals
  • Aceyalone - Leanin' On Slick
  • Boldy James - Grand Quarters
  • Notes to Self - Target Market [RECOIL]
  • Alexander Spit - A Breathtaking Trip To That Otherside
  • The Hood Internet - FEAT Remixes
  • Aaron Cohen- Potential Fans[26]

See also

References

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  26. ↑ http://nahright.com/news/2013/11/11/aaron-cohen-potential-fans-mixtape/

External links

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  • Decon discography at Discogs
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