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BabyFirst

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BabyFirst
175px
Launched May 11, 2006
Owned by Regency Enterprises
Kardan N.V.
Bellco Capital, LLC
Picture format 480i (SDTV)
720p (HDTV) 16:9 Letterbox
Slogan Watch Your Baby Blossom
Language English
Spanish
French
Turkish
German
Portuguese
Polish
Broadcast area United States
Mexico
Europe
Asia
Headquarters Los Angeles, California
Website BabyFirstTV.com
Availability
Satellite
DirecTV (United States) Channel 293
Dish Network (United States) Channel 823
Sky (Latin America) Channel 327
Digiturk (Turkey) Channel 64
Cable
XFINITY/Comcast Channel 314
Time Warner Cable Channel 256
Rogers (Canada) Channel 233
UPC Polska (Poland) Channel 667
ZON TVCabo (Portugal) Channel 46
First Media (Indonesia) Channel 128
SkyCable (Philippines) Channel 121
Parasat Cable TV (Cagayan de Oro) Channel 103
IPTV
Orange (Spain) Mobile
Vodafone (Spain) Mobile
Turkcell (Turkey) Mobile
HyppTV (Malaysia) Channel 551
TVB (Hong Kong) Channel 64
StarHub (Singapore) Channel 301
CHT MOD (Taiwan) Channel 20

BabyFirst is a media company that produces and distributes content for babies through television, the internet and mobile apps. The content is intended to develop a baby's skills, such as color recognition, counting and vocabulary. There are about 90 BabyFirst TV shows and 41 apps for mobile devices. As of 2014, the network is distributed to 81 million homes, and is based in Los Angeles, California.

BabyFirst was founded in 2004 by Guy Oranim and Sharon Rechter. Its first broadcast was through DirectTV in 2006. It was funded by Regency Enterprises, Kardan, and Bellco Capital. Distribution expanded through agreements with the Echostar Dish Network, Comcast, AT&T U-verse and others. It also developed a premium BabyFirst YouTube channel, and mobile apps. One app developed with AT&T U-verse allows babies to interact with the television programming by drawing on a mobile device.

History

Origins

BabyFirst was founded in 2004[1] by Guy Oranim and Sharon Rechter.[2] The network was launched on May 11, 2006 on DirecTV and was later made available through EchoStar's Dish Network that June.[3][4] It was made available through EchoStar's Dish Network that June.[5] The BabyFirst network is based in Los Angeles and was initially funded by Regency Enterprises (a Hollywood movie studio), Kardan (a holding company) & Bellco Capital (a private fund).[5] BabyFirst was controversial when it was introduced, because it was the first 24-hour channel for children six months to three years in age.[5][6] However, the channel was popular among parents[7][8][9] and grew quickly.[3]

Distribution expansion

In 2007, BabyFirst obtained agreements to distribute the channel in the United Kingdom through the BSkyB satellite network as well as in Mexico through Sky Mexico and Cablevision.[10] A French version was introduced with CanalSat in 2007.[1] By the end of 2007, it had arranged broadcasting agreements throughout Europe,[11] the Middle-East[10][11] and Canada[12] among others.

BabyFirst also started broadcasting in ten territories in the Asia Pacific, such as China and Korea.[13] In October 2008, SingTel started distributing the channel to the Singapore audience.[14] It was also being broadcast in Africa and Latin America.[3] In May 2008, it signed a distribution agreement with Time Warner Cable.[3][15] In 2009, HBO Asia became the exclusive distributor for the channel in Asia.[16] A bilingual Latin/English channel, BabyFirst Americas, was launched with Comcast in 2012.[17][18] A premium BabyFirst YouTube channel was introduced in June 2013.[2]

In the early 2000s, the Federal Trade Commission responded to a complaint by the Campaign for a Commercial Free Childhood alleging that BabyFirst's advertising that it helped babies develop skills was misleading. The FTC did not impose any sanctions.[3][19] As of 2014, it has 81 million viewers[20] and is broadcast in 33 countries, in ten languages.[21]

Recent history

In 2013, former ABC Network President Steven McPherson[2] and Rich Frank, the former chairman of Disney Channel[22] became investors and board members as the company worked to develop new content and improve advertising revenues.[22] In May 2014, BabyFirst and AT&T U-verse released a co-developed second-screen app for mobile devices that allows children to interact with the television programming through tablets or smartphones.[23]

Programming

File:BabyFirst video content.ogv
A sample of BabyFirst programming

BabyFirst's television channel provides 24-hour programming for babies.[24] About 90 percent of the 90 shows BabyFirst produces are original content created at BabyFirst's studios.[5][21] It produces and broadcasts short videos three to five minutes in length that are either live-action or animated.[6][21]

The New York Times described the content as "decidedly unhurried" and said it makes extensive use of bright colors and upbeat music.[6] Programming development is guided by child psychology experts and is designed to encourage a child's skills development, such as counting, vocabulary and color recognition.[2][5][11][25] The BabyFirst logo in the corner changes colors to indicate the skills a segment is intended to develop. Late-night programming is intended to lull viewers to sleep.[6]

There are also 41 BabyFirst apps for mobile devices.[21] An app available to AT&T U-verse viewers allows children to draw on a mobile device and have the drawing appear on the television screen.[23]

Some experts argue that exposing children to television at such an early age is taking technology too far or that parents are using BabyFirst as a digital babysitter. Parents in-turn refute that argument, claiming that experts have lost touch with the realities of raising a child.[26] BabyFirst suggests the programming is intended to be watched by parents and their children together in an interactive way.[27] The American Academy of Pediatrics recommends against exposing children under the age of two to television, while a 2003 study by the Kaiser Family Foundation found that most children under two years of age are already watching TV.[5] According to The Washington Post, very little is known about whether young children watching television has a negative or positive effect on them.[7]

References

  1. ↑ 1.0 1.1 Lua error in package.lua at line 80: module 'strict' not found.
  2. ↑ 2.0 2.1 2.2 2.3 Lua error in package.lua at line 80: module 'strict' not found.
  3. ↑ 3.0 3.1 3.2 3.3 3.4 Lua error in package.lua at line 80: module 'strict' not found.
  4. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  5. ↑ 5.0 5.1 5.2 5.3 5.4 5.5 Lua error in package.lua at line 80: module 'strict' not found.
  6. ↑ 6.0 6.1 6.2 6.3 Lua error in package.lua at line 80: module 'strict' not found.
  7. ↑ 7.0 7.1 Lua error in package.lua at line 80: module 'strict' not found.
  8. ↑ Karen B. TV for tots a turnoff. Courier Mail, The (Brisbane) [serial online]. October 14, 2009;:33. Available from: Newspaper Source Plus, Ipswich, MA. Accessed May 22, 2014.
  9. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  10. ↑ 10.0 10.1 Lua error in package.lua at line 80: module 'strict' not found.
  11. ↑ 11.0 11.1 11.2 Lua error in package.lua at line 80: module 'strict' not found.
  12. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  13. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  14. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  15. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  16. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  17. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  18. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  19. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  20. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  21. ↑ 21.0 21.1 21.2 21.3 Lua error in package.lua at line 80: module 'strict' not found.
  22. ↑ 22.0 22.1 Lua error in package.lua at line 80: module 'strict' not found.
  23. ↑ 23.0 23.1 Lua error in package.lua at line 80: module 'strict' not found.
  24. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  25. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  26. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  27. ↑ Lua error in package.lua at line 80: module 'strict' not found.

External links

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