Ditch the Label

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Ditch the Label
Ditch The Label Logo.png
Ditch the Label
Motto Your World, Prejudice Free.
Founded 2012 (2012)
Founder Liam Hackett
Type Non-profit organisation
Location
Area served
 England, Scotland, Wales, Northern Ireland
Website ditchthelabel.org

Ditch the Label is an anti-bullying charity based in Brighton and working across the entire United Kingdom. The organisation work closely with schools, colleges, other charities and young people who are experiencing bullying either online, offline or both. It focus heavily on topical issues such as attitudes towards appearances, interests, socioeconomics and lifestyles. Emphasis is added towards helping reduce the effect and prominence of homophobic, transphobic and racist hate crimes amongst 13 to 25 year-old youth.[1]

Ditch the label is one of the core members of the Anti-Bullying Alliance.[2][3]

History

The principle and idea of Ditch the Label was initially conceived in 2006 by founder and current CEO Liam Hackett, who was once a victim of bullying himself, it first started as a Myspace group. After graduating from the University of Sussex in 2012, Hackett officially formed and began developing the organisation.[4]

Research

The Annual Cyberbullying Survey

On 2 October 2013, Ditch the Label released the largest known sample of research on cyberbullying.[5][6] The research found that up to 69% of young people have experienced cyberbullying at some point in their lives, with 54% of young people being bullied on Facebook,[7] 28% on Twitter, 26% on ASKfm, 24% on Instagram, 22% on Tumblr and 21% on YouTube. The report also showed that up to 20% of young people experience extreme cyberbullying on a highly frequent basis.[8][9][10] The research surveyed around 10,000 people from UK, USA, Australia and some other countries, making it the largest research yet for the organisation.[11]

The Annual Bullying Survey

The organisation publicly released its first report on bullying within the UK's education system on 3 February 2013. The charity measured how different demographic profiles had varying experiences of bullying from a sample of over 2,000 British students. The research was picked up by mainstream media, bringing public attention to the organisation.[12][13][14] The organisation released another report in 2014 based on the survey of 5,000 people from the age of 13 to 22 across UK. The organisation partnered with 37 schools and colleges across the United Kingdom for the research.[15] One of the key findings of the research showed that victims of bullying are more likely to suffer with poor academics in school.[16][17][18][19]

Ditch the Label and Habbo

In August 2013, the organisation joined Finnish youth virtual social networking service Habbo to extend their support for victims of bullying. The organisation uses Habbo as a virtual online help centre for the virtual community to provide support and advices to bullying victims and bullies themselves on the social network, the organisation also run bullying awareness campaigns on the virtual social network.[20][21]

Celebrity Ambassadors

References

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External links

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